GTM: Write Loops, Not Prompts
The most leveraged AI users stopped prompting. For founders, the loop that matters most isn’t pointed at your content — it’s pointed at who values what.
read more
The AI-Native Startup Operating System
How I rolled out Claude across a startup without fragmenting the company — personal accounts for execution, a governed layer around them, and a Chief-of-Staff agent for every leader. Most companies are adopting AI exactly backwards. They buy seats, tell everyone to...
GTM: Write Loops, Not Prompts
The most leveraged AI users stopped prompting. For founders, the loop that matters most isn’t pointed at your content — it’s pointed at who values what.
The Persona-Value Matrix: How I Build GTM Strategies That Actually Scale
Most B2B founders I work with are smart, technical, and deeply knowledgeable about their space. But when it comes to standing up a V1 go-to-market strategy, they're starting with a blank canvas and no north star. Time is against them. Budget is against them. And every...
Early-Stage Go-To-Market& Scale: Unsolicited Advice for Startup Founders (Google Slides)
Intro: GTM as a Learning Engine Most early-stage teams treat go-to-market as a static launch plan instead of what it really is: an iterative learning engine to achieve product–market fit and then scale. GTM is the process by which you repeatedly test, measure, and...
How to Derisk a Startup Moonshot: Building a Killer Product One Step at a Time
Startups often dream of building "moonshot" products – solutions so innovative and impactful they revolutionize an industry and solve massive customer problems. The challenge, however, lies in bridging the gap between this ambitious vision and the practical reality of...
The Persona-Value Matrix: Crafting a Lean, Mean GTM Machine for B2B Startups
I do a ton of meetings with B2B founders - most have a strong product management, marketing, sales or subject matter expertise - some even have a strong background in marketing at scale. But most have no idea how to standup a V1 Go-To-Market (GTM) strategy. And it's...
Beyond Assumptions: Why Customer Discovery is Non-Negotiable for B2B Tech Founders
As a serial B2B tech founder, I can tell you that customer discovery is absolutely essential. It's the foundation upon which successful products, effective marketing, efficient sales, and ultimately, satisfied customers are built. Customer discovery is the process of...
MyEdAdvisor
Happy to announce that we just launched a new website for Dayna's new education consultant business, MyEdAdvisor. Dayna has been working with high school and college students for more than 20 years, providing a combination of mental health and educational advisory...
MFE Magazine Article on Millennial Marketing
I just published a piece about the importance of having a conversation with Millenials, rather than directing traditional "top down" advertising at them. The article includes 10 ideas that can help you connect with them on their terms. Read the complete post here.
Joining ABODO
It's been more than a dozen years since I left Rent.com. Needless to say, I didn't expect to jump back in to the multifamily space. But after working pretty closely as an advisor with the team at ABODO, I'm excited to be joining their team as the VP, Marketing. The...