Central Oregon Economic Forecast

Aquo is a sponsor of the Central Oregon Economic Forecast project. The group exists to help build a sustainable economic future for Central Oregon, including the development of a cohesive tech community. So, we're happy to participate and we want to help spread the...

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Keywords, Content and Links

For many novices to search engine optimization keyword usage is a mystery if not an overlooked skill. Understanding how to select and use keywords is a core skill in successful SEO. To master keyword usage, SEMs should focus on three things: Keyword Research, Content...

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EFF Takes On ATT and Bush

Below is the contents of an email sent from the Electronic Frontier Foundation to its membership: At a packed San Francisco hearing today, the Electronic Frontier Foundation (EFF) defended your Fourth Amendment rights and urged the 9th U.S. Circuit Court of Appeals to...

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Is RFID Dead?

Last month, HP announced a new tiny chip -- dubbed "Memory Spot" -- that can be attached to nearly any object, making content available across a wide range of commercial and consumer products. Sounds a bit like RFID? You've got it. So what's the big deal?What makes...

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Will Google Save TV?

Google CEO Eric Schmidt would have us believes that television viewers should not have to stand for TV commercials that are "a waste of your time." According to Schmidt, "when you watch the television you see ads that are clearly not targeted for you."Apparently, Mr....

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Save the Internet: Call a Senator

Below is a reprint from a recent Save the Internet email. If you believe that Net Neutrality is important please read on and call a Senator or two...Dear Save the Internet member: Here's the latest from the Senate Commerce Committee, where a "mark-up" on several...

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Green Technologies Hit the Big Screen

Two new documentary films are debuting this month that elucidate current issues in the sphere of environmental or "green technology".The first and certainly more well-known film is Al Gore's documentary An Inconvenient Truth.The second film is by documentary film...

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What Does Net Neutrality Mean to High Tech Startups?

The blogosphere and traditional media is abuzz about new proposed legislation aimed at regulating the Internet. Specifically, it has been proposed that those company's that provide Internet connectivity to popular web sites, such as Google, Yahoo, etc., should be...

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Amazon Switches to Microsoft from Google

Last week, Amazon announced its contract with Google expired and that it had switched to Microsoft for its search services. The new agreement with Microsoft covers three significant Amazon properties, including Amazon, Alexa and A9. While none of these properites is a...

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Beyond Assumptions: Why Customer Discovery is Non-Negotiable for B2B Tech Founders

As a serial B2B tech founder, I can tell you that customer discovery is absolutely essential. It's the foundation upon which successful products, effective marketing, efficient sales, and ultimately, satisfied customers are built. Customer discovery is the process of...

How to Derisk a Startup Moonshot: Building a Killer Product One Step at a Time

Startups often dream of building "moonshot" products – solutions so innovative and impactful they revolutionize an industry and solve massive customer problems. The challenge, however, lies in bridging the gap between this ambitious vision and the practical reality of...

The Persona-Value Matrix: Crafting a Lean, Mean GTM Machine for B2B Startups

I do a ton of meetings with B2B founders - most have a strong product management, marketing, sales or subject matter expertise - some even have a strong background in marketing at scale. But most have no idea how to standup a V1 Go-To-Market (GTM) strategy. And it's...

The Persona-Value Matrix: How I Build GTM Strategies That Actually Scale

Most B2B founders I work with are smart, technical, and deeply knowledgeable about their space. But when it comes to standing up a V1 go-to-market strategy, they're starting with a blank canvas and no north star. Time is against them. Budget is against them. And every...

Early-Stage Go-To-Market& Scale: Unsolicited Advice for Startup Founders (Google Slides)

Intro: GTM as a Learning Engine Most early-stage teams treat go-to-market as a static launch plan instead of what it really is: an iterative learning engine to achieve product–market fit and then scale. GTM is the process by which you repeatedly test, measure, and...

MyEdAdvisor

Happy to announce that we just launched a new website for Dayna's new education consultant business, MyEdAdvisor. Dayna has been working with high school and college students for more than 20 years, providing a combination of mental health and educational advisory...

MFE Magazine Article on Millennial Marketing

I just published a piece about the importance of having a conversation with Millenials, rather than directing traditional "top down" advertising at them. The article includes 10 ideas that can help you connect with them on their terms. Read the complete post here.

Joining ABODO

It's been more than a dozen years since I left Rent.com. Needless to say, I didn't expect to jump back in to the multifamily space. But after working pretty closely as an advisor with the team at ABODO, I'm excited to be joining their team as the VP, Marketing. The...

Launching CrowdStreet

After a almost a year of product development, marketing and customer development, I'm excited to be launching CrowdStreet, a commercial real estate crowdfunding platform. The $254 billion commercial real estate financing market is ripe for disruption. CrowdStreet is a...

Launching Cinephiled

Last month, we quietly launched Cinephiled.com, a new film and pop culture site that delivers a mixture of commentary, community, creativity and conversation for people who love film and pop culture. Cinephiled features a staff of writers who have previously...