Intro: GTM as a Learning Engine Most early-stage teams treat go-to-market as a static launch plan instead of what it really is: an iterative learning engine to achieve product–market fit and then scale. GTM is the process by which you repeatedly test, measure, and...
As a serial B2B tech founder, I can tell you that customer discovery is absolutely essential. It's the foundation upon which successful products, effective marketing, efficient sales, and ultimately, satisfied customers are built. Customer discovery is the process of...
It's been more than a dozen years since I left Rent.com. Needless to say, I didn't expect to jump back in to the multifamily space. But after working pretty closely as an advisor with the team at ABODO, I'm excited to be joining their team as the VP, Marketing. The...
After a almost a year of product development, marketing and customer development, I'm excited to be launching CrowdStreet, a commercial real estate crowdfunding platform. The $254 billion commercial real estate financing market is ripe for disruption. CrowdStreet is a...
Last month, we quietly launched Cinephiled.com, a new film and pop culture site that delivers a mixture of commentary, community, creativity and conversation for people who love film and pop culture. Cinephiled features a staff of writers who have previously...
Congrats to the team at Abodo for closing their seed round! After so many years away from the apartment listing realm, it's impressive to see a group of founders innovating in this space. It's a real pleasure to work with them and I'm looking forward to watching them...
Udacity recently released a series of videos led by Steve Blank, entitled How to Build a Startup: The Lean Launchpad. This is far and away the most accessible and approachable way to to dig into Customer Development. The class summary says it all: Learn the key tools...
For about 15 years, I have had the pleasure of working with startup entrepreneurs in a number of technology sectors and in various capacities. I'm amazed at how much the startup landscape has changed and, more importantly, how the processes that are used by tech...
If you're a startup founder, you've got one pitch deck for investors, another for sales, one for advisors that your try to recruit and you might have one for co-founders. And keeping all of those decks update and useful has always been a time-consuming effort. The...