How to Build a Startup Steve Blank Style

Udacity recently released a series of videos led by Steve Blank, entitled How to Build a Startup: The Lean Launchpad. This is far and away the most accessible and approachable way to to dig into Customer Development. The class summary says it all: Learn the key tools...

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Avoiding Startup Death

Avoiding Startup Death

For about 15 years, I have had the pleasure of working with startup entrepreneurs in a number of technology sectors and in various capacities. I'm amazed at how much the startup landscape has changed and, more importantly, how the processes that are used by tech...

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Participating in FoundersPad

Participating in FoundersPad

Last week at the Bend Venture Conference, Central Oregon's newest (and only) business accelerator was unveiled. FoundersPad is a business accelerator focused on supporting concept stage startups. The initiative is a program of the Tech Alliance and is committed to...

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Sponsoring the Bend Venture Conference

Sponsoring the Bend Venture Conference

Bend has a strong and growing startup ecosystem. The early-stage companies in our community include innovation in software, clean energy, recreation and countless other industries. We even have an active group of angel investors, advisors and mentors that help to...

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CiviData Launches

A well-deserved congratulations to the team at CiviData on the Beta launch of their new local government data aggregation and comparison tool. After several months of iteration, the product is being launched to invitees only. If you are an employee of a local or state...

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The Claude Layer: Putting AI in Your GTM Process

A companion to Early-Stage Go-to-Market & Scale. Most founders using AI for go-to-market are using it as a faster writer. Ad copy, cold emails, a landing page headline in four variations. That works, and it is the smallest possible win. The leverage isn't in the...

I Got Customer Discovery Wrong

Most of the founders I work with are starting their go-to-market from a blank canvas. This year I co-founded a company and found out how much of my own advice I could follow.

The AI-Native Startup Operating System

How I rolled out Claude across a startup without fragmenting the company — personal accounts for execution, a governed layer around them, and a Chief-of-Staff agent for every leader. Most companies are adopting AI exactly backwards. They buy seats, tell everyone to...

The Persona-Value Matrix: How I Build GTM Strategies That Actually Scale

Most B2B founders I work with are smart, technical, and deeply knowledgeable about their space. But when it comes to standing up a V1 go-to-market strategy, they're starting with a blank canvas and no north star. Time is against them. Budget is against them. And every...

Early-Stage Go-To-Market & Scale: Unsolicited Advice for Startup Founders (Google Slides)

Intro: GTM as a Learning Engine Most early-stage teams treat go-to-market as a static launch plan instead of what it really is: an iterative learning engine to achieve product–market fit and then scale. GTM is the process by which you repeatedly test, measure, and...

How to Derisk a Startup Moonshot: Building a Killer Product One Step at a Time

Startups often dream of building "moonshot" products – solutions so innovative and impactful they revolutionize an industry and solve massive customer problems. The challenge, however, lies in bridging the gap between this ambitious vision and the practical reality of...

What AI Didn’t Make Cheap

I wrote for Techstars about building Aiko in nine weeks without funding. The real lesson is what stays scarce once building gets cheap.

GTM: Write Loops, Not Prompts

The most leveraged AI users stopped prompting. For founders, the loop that matters most isn’t pointed at your content — it’s pointed at who values what.

Beyond Assumptions: Why Customer Discovery is Non-Negotiable for B2B Tech Founders

As a serial B2B tech founder, I can tell you that customer discovery is absolutely essential. It's the foundation upon which successful products, effective marketing, efficient sales, and ultimately, satisfied customers are built. Customer discovery is the process of...

The Persona-Value Matrix: Crafting a Lean, Mean GTM Machine for B2B Startups

I do a ton of meetings with B2B founders - most have a strong product management, marketing, sales or subject matter expertise - some even have a strong background in marketing at scale. But most have no idea how to standup a V1 Go-To-Market (GTM) strategy. And it's...