{"id":809,"date":"2009-09-23T11:21:33","date_gmt":"2009-09-23T08:21:33","guid":{"rendered":"http:\/\/Aquo\/?page_id=2"},"modified":"2024-04-23T10:48:28","modified_gmt":"2024-04-23T17:48:28","slug":"home","status":"publish","type":"page","link":"https:\/\/www.michaeltaus.com\/","title":{"rendered":"Home"},"content":{"rendered":"

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Need a Boost?<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#FFFFFF” text_font_size=”30px” text_line_height=”1.4em” header_font=”Open Sans|700|||||||” header_font_size=”64px” header_2_text_color=”#FFFFFF” background_layout=”dark” custom_margin=”|500px|||false|false” custom_margin_tablet=”|180px|||false|false” custom_margin_phone=”|20px|||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” custom_padding_tablet=”|0px||0px|false|true” custom_padding_phone=”|0px||0px|false|true” custom_padding_last_edited=”on|phone” header_2_font_tablet=”” header_2_font_phone=”|300|||||||” header_2_font_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

I help startups align to customer needs, establish product-market fit and grow sustained revenue.<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5MzkifX0=@” button_text=”Book A Session” button_alignment=”left” _builder_version=”4.23.1″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”24px” button_text_color=”#FFFFFF” button_bg_color=”#e71d36″ button_border_width=”0px” button_border_radius=”4px” button_letter_spacing=”0px” button_font=”|700|||||||” button_use_icon=”off” background_layout=”dark” custom_margin=”||-2px|||” custom_padding=”16px|32px|16px|32px|true|true” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.19.1″ _module_preset=”default” custom_margin=”0px|auto||auto|false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px|72px|0px|72px|false|true” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” header_2_font=”||||||||” header_2_text_color=”#2978A0″ header_2_font_size=”36px” header_2_line_height=”1.1em” header_3_font=”|300|||||||” header_3_text_color=”#2B2D42″ header_3_font_size=”29px” header_3_line_height=”1.1em” custom_margin=”21px||||false|true” custom_margin_tablet=”21px||||false|true” custom_margin_phone=”|-45px||-45px|false|true” custom_margin_last_edited=”on|desktop” header_2_font_size_tablet=”43px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”32px” header_3_font_size_phone=”21px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The secret to successful startups? Understanding your customer.<\/h2>\n

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Learn to identify your ideal customer and their exact needs. Build products they love. Avoid wasting time and budget. Skyrocket your chances of success.<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.michaeltaus.com\/wp-content\/uploads\/2024\/04\/mtaus.jpg” title_text=”mtaus” _builder_version=”4.24.3″ _module_preset=”default” max_width=”70%” module_alignment=”center” border_radii=”on|256px|256px|256px|256px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#2B2D42″ text_line_height=”1em” link_text_color=”#2978A0″ text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” header_3_font=”|300|||||||” header_3_text_color=”#2B2D42″ sticky_enabled=”0″]<\/p>\n

Michael Taus<\/h3>\n

Connect <\/i><\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ _builder_version=”4.19.1″ _module_preset=”default” custom_margin=”0px|auto||auto|false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”0px|72px|0px|72px|false|true” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.michaeltaus.com\/wp-content\/uploads\/2023\/12\/techstars.png” title_text=”techstars” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.michaeltaus.com\/wp-content\/uploads\/2018\/02\/rent-logo-1.png” title_text=”PageLines-rent-logo.png” url=”https:\/\/www.rent.com\/” url_new_window=”on” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||-5px|||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.michaeltaus.com\/wp-content\/uploads\/2018\/02\/crowdstreet-logo.png” title_text=”PageLines-crowdstreet-logo.png” url=”https:\/\/www.crowdstreet.com\/” url_new_window=”on” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||-6px|||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.michaeltaus.com\/wp-content\/uploads\/2021\/05\/rentable-logo.jpeg” title_text=”rentable-logo” url=”https:\/\/www.rentable.co” align=”center” _builder_version=”4.16″ _module_preset=”default” custom_margin=”5px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.michaeltaus.com\/wp-content\/uploads\/2020\/03\/amplion-e1620839326591.png” title_text=”amplion” url=”https:\/\/www.amplion.com\/” url_new_window=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#2b2d42″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”60px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” header_font=”|600|||||||” header_font_size=”46px” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” header_3_font=”|300|||||||” header_3_text_align=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

Startup Advisory<\/h2>\n

Strategic Coaching from Idea to Scale<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||60px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” header_2_font=”|600|||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”28px” header_4_font=”|300|||||||” header_4_text_color=”#FFFFFF” header_4_font_size=”21px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

Customer Discovery<\/h2>\n

Identify customer pains and problems to prioritize your product roadmap and marketing.<\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” header_2_font=”|600|||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”28px” header_4_font=”|300|||||||” header_4_text_color=”#FFFFFF” header_4_font_size=”21px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

Product-Market Fit<\/h2>\n

Align your product to customer needs to prove objective value and drive revenue growth.<\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” header_2_font=”|600|||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”28px” header_4_font=”|300|||||||” header_4_text_color=”#FFFFFF” header_4_font_size=”21px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

Go-To-Market<\/h2>\n

Standup a marketing and sales engine to achieve repeatable and scalable revenue growth.<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#2978a0″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”60px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” header_font=”|600|||||||” header_font_size=”46px” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” header_3_font=”|300|||||||” header_3_text_align=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

Fractional CMO<\/h2>\n

Standup a GTM Org with Confidence<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” header_2_font=”|600|||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”28px” header_4_font=”|300|||||||” header_4_text_color=”#FFFFFF” header_4_font_size=”21px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

ABM<\/h2>\n

Drive superior results by targeting the right accounts at the right time with the right message.<\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” header_2_font=”|600|||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”28px” header_4_font=”|300|||||||” header_4_text_color=”#FFFFFF” header_4_font_size=”21px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

Demand Gen<\/h2>\n

Efficiently scale your sales and marketing team by automating activities, while maintaining quality.<\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” header_2_font=”|600|||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”28px” header_4_font=”|300|||||||” header_4_text_color=”#FFFFFF” header_4_font_size=”21px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

Sales Playbook<\/h2>\n

Ascertain priority needs, design the right solution and prove value throughout the customer experience.<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||60px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” header_2_font=”|600|||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”28px” header_4_font=”|300|||||||” header_4_text_color=”#FFFFFF” header_4_font_size=”21px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

Strategic SEO\/SEM<\/h2>\n

Attract customers when they’re in need to deliver long-term growth and develop a competitive moat.<\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” header_2_font=”|600|||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”28px” header_4_font=”|300|||||||” header_4_text_color=”#FFFFFF” header_4_font_size=”21px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

Content Marketing<\/h2>\n

Lead the conversation to define your expertise, educate your market and build trust in your brand.<\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”18px” header_2_font=”|600|||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”28px” header_4_font=”|300|||||||” header_4_text_color=”#FFFFFF” header_4_font_size=”21px” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

Fractional CMO<\/h2>\n

Augment your organization and mentor key team members to improve execution across your product, marketing and sales.<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Marc Levey” job_title=”Chair New Media Council” company_name=”Producers Guild” portrait_url=”https:\/\/www.michaeltaus.com\/wp-content\/uploads\/2021\/04\/marc-levey.png” quote_icon_color=”#2978a0″ portrait_width=”120px” portrait_height=”120px” _builder_version=”4.25.0″ _module_preset=”default” body_font=”|300|||||||” body_text_color=”#000000″ body_font_size=”18px” author_font=”|600|||||||” author_text_color=”#000000″ child_filter_saturate=”80%” child_filter_brightness=”118%” global_colors_info=”{}”]<\/p>\n

“One of the most talented thought-leaders of our generation… a keen observer of people, their habits and the businesses that strive to service them.”<\/p>\n

[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Trang L\u00ea Bozon” job_title=”Senior VP” company_name=”Hutchinson Marks + Co” portrait_url=”https:\/\/www.michaeltaus.com\/wp-content\/uploads\/2021\/04\/trang-minh-le-bozon.jpg” quote_icon_color=”#2978a0″ portrait_width=”120px” portrait_height=”120px” _builder_version=”4.16″ _module_preset=”default” body_font=”|300|||||||” body_text_color=”#000000″ body_font_size=”18px” author_font=”|600|||||||” author_text_color=”#000000″ child_filter_saturate=”80%” child_filter_brightness=”118%” global_colors_info=”{}”]<\/p>\n

“He is an exemplary leader and those who work with him find his enthusiasm and dedication both inspiring and motivating.”<\/p>\n

[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Suzanne Appel” job_title=”Sr. Digital Acquisition Manager” company_name=”Medtronic” portrait_url=”https:\/\/www.michaeltaus.com\/wp-content\/uploads\/2021\/04\/suzanne-appel.jpeg” quote_icon_color=”#2978a0″ portrait_width=”120px” portrait_height=”120px” _builder_version=”4.16″ _module_preset=”default” body_font=”|300|||||||” body_text_color=”#000000″ body_font_size=”18px” author_font=”|600|||||||” author_text_color=”#000000″ child_filter_saturate=”80%” child_filter_brightness=”118%” global_colors_info=”{}”]<\/p>\n

“A powerhouse in venture capital and developing new companies.”<\/p>\n

[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”||60px||false|false” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Ted Lanes” job_title=”Chief Financial Officer” portrait_url=”https:\/\/www.michaeltaus.com\/wp-content\/uploads\/2021\/04\/ted-lanes.jpeg” quote_icon_color=”#2978a0″ portrait_width=”120px” portrait_height=”120px” _builder_version=”4.16″ _module_preset=”default” body_font=”|300|||||||” body_text_color=”#000000″ body_font_size=”18px” author_font=”|600|||||||” author_text_color=”#000000″ child_filter_saturate=”80%” child_filter_brightness=”118%” global_colors_info=”{}”]<\/p>\n

“An uncommon grasp of not only the big picture and how to get there, but is comfortable thrashing through the details as well.”<\/p>\n

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Need a Boost?I help startups align to customer needs, establish product-market fit and grow sustained revenue.The secret to successful startups? Understanding your customer. Learn to identify your ideal customer and their exact needs. Build products they love. Avoid wasting time and budget. Skyrocket your chances of success.Michael Taus Connect Startup Advisory Strategic Coaching from Idea […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/www.michaeltaus.com\/wp-json\/wp\/v2\/pages\/809"}],"collection":[{"href":"https:\/\/www.michaeltaus.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.michaeltaus.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.michaeltaus.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.michaeltaus.com\/wp-json\/wp\/v2\/comments?post=809"}],"version-history":[{"count":19,"href":"https:\/\/www.michaeltaus.com\/wp-json\/wp\/v2\/pages\/809\/revisions"}],"predecessor-version":[{"id":2030,"href":"https:\/\/www.michaeltaus.com\/wp-json\/wp\/v2\/pages\/809\/revisions\/2030"}],"wp:attachment":[{"href":"https:\/\/www.michaeltaus.com\/wp-json\/wp\/v2\/media?parent=809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}