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I help startups align to customer needs, establish product-market fit and grow sustained revenue.
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The secret to successful startups? Understanding your customer.
Learn to identify your ideal customer and their exact needs. Build products they love. Design a go-to-market strategy that meets their needs. And skyrocket your chances of success.
Michael Taus
Startup Advisory
Strategic Coaching from Idea to Scale
Customer Discovery
Identify customer pains and problems to prioritize your product roadmap and marketing.
Product-Market Fit
Align your product to customer needs to prove objective value and drive revenue growth.
Go-To-Market
Standup a marketing and sales engine to achieve repeatable and scalable revenue growth.
Fractional CMO
Standup a GTM Org with Confidence
ABM
Drive superior results by targeting the right accounts at the right time with the right message.
Demand Gen
Efficiently scale your sales and marketing team by automating activities, while maintaining quality.
Sales Playbook
Ascertain priority needs, design the right solution and prove value throughout the customer experience.
Strategic SEO/SEM
Attract customers when they’re in need to deliver long-term growth and develop a competitive moat.
Content Marketing
Lead the conversation to define your expertise, educate your market and build trust in your brand.
Fractional CMO
Augment your organization and mentor key team members to improve execution across your product, marketing and sales.
Unsolicited Advice
The Claude Layer: Putting AI in Your GTM Process
A companion to Early-Stage Go-to-Market & Scale. Most founders using AI for go-to-market are using it as a faster writer. Ad copy, cold emails, a landing page headline in four variations. That works, and it is the smallest possible win. The leverage isn't in the...
I Got Customer Discovery Wrong
Most of the founders I work with are smart, technical, and starting their go-to-market from a blank canvas. I've spent years telling them roughly the same things. Find the number your customer actually cares about. Don't build on a proxy for it. Talk to people before...
The AI-Native Startup Operating System
How I rolled out Claude across a startup without fragmenting the company — personal accounts for execution, a governed layer around them, and a Chief-of-Staff agent for every leader. Most companies are adopting AI exactly backwards. They buy seats, tell everyone to...
The Persona-Value Matrix: How I Build GTM Strategies That Actually Scale
Most B2B founders I work with are smart, technical, and deeply knowledgeable about their space. But when it comes to standing up a V1 go-to-market strategy, they're starting with a blank canvas and no north star. Time is against them. Budget is against them. And every...
Early-Stage Go-To-Market & Scale: Unsolicited Advice for Startup Founders (Google Slides)
Intro: GTM as a Learning Engine Most early-stage teams treat go-to-market as a static launch plan instead of what it really is: an iterative learning engine to achieve product–market fit and then scale. GTM is the process by which you repeatedly test, measure, and...
How to Derisk a Startup Moonshot: Building a Killer Product One Step at a Time
Startups often dream of building "moonshot" products – solutions so innovative and impactful they revolutionize an industry and solve massive customer problems. The challenge, however, lies in bridging the gap between this ambitious vision and the practical reality of...
What AI Didn’t Make Cheap
Techstars just published a piece I wrote about building Aiko: The Only Part You Can’t Bootstrap. The short version: nine weeks ago I opened an empty repository. Today Aiko is a live AI college advisor, built part-time with no funding and no engineering hire. That...
Founder’s Bookshelf
