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The secret to successful startups? Understanding your customer.
Learn to identify your ideal customer and their exact needs. Build products they love. Design a go-to-market strategy that meets their needs. And skyrocket your chances of success.
Michael Taus
Startup Advisory
Strategic Coaching from Idea to Scale
Customer Discovery
Identify customer pains and problems to prioritize your product roadmap and marketing.
Product-Market Fit
Align your product to customer needs to prove objective value and drive revenue growth.
Go-To-Market
Standup a marketing and sales engine to achieve repeatable and scalable revenue growth.
Fractional CMO
Standup a GTM Org with Confidence
ABM
Drive superior results by targeting the right accounts at the right time with the right message.
Demand Gen
Efficiently scale your sales and marketing team by automating activities, while maintaining quality.
Sales Playbook
Ascertain priority needs, design the right solution and prove value throughout the customer experience.
Strategic SEO/SEM
Attract customers when they’re in need to deliver long-term growth and develop a competitive moat.
Content Marketing
Lead the conversation to define your expertise, educate your market and build trust in your brand.
Fractional CMO
Augment your organization and mentor key team members to improve execution across your product, marketing and sales.
Unsolicited Advice
The AI-Native Startup Operating System
How I rolled out Claude across a startup without fragmenting the company — personal accounts for execution, a governed layer around them, and a Chief-of-Staff agent for every leader. Most companies are adopting AI exactly backwards. They buy seats, tell everyone to...
GTM: Write Loops, Not Prompts
The most leveraged people I know have quietly stopped prompting their AI. Not because prompting got worse, but because they found something with far more leverage. The clearest articulation of the shift comes from Boris Cherny, who built Claude Code, and was written...
The Persona-Value Matrix: How I Build GTM Strategies That Actually Scale
Most B2B founders I work with are smart, technical, and deeply knowledgeable about their space. But when it comes to standing up a V1 go-to-market strategy, they're starting with a blank canvas and no north star. Time is against them. Budget is against them. And every...
Early-Stage Go-To-Market& Scale: Unsolicited Advice for Startup Founders (Google Slides)
Intro: GTM as a Learning Engine Most early-stage teams treat go-to-market as a static launch plan instead of what it really is: an iterative learning engine to achieve product–market fit and then scale. GTM is the process by which you repeatedly test, measure, and...
How to Derisk a Startup Moonshot: Building a Killer Product One Step at a Time
Startups often dream of building "moonshot" products – solutions so innovative and impactful they revolutionize an industry and solve massive customer problems. The challenge, however, lies in bridging the gap between this ambitious vision and the practical reality of...
The Persona-Value Matrix: Crafting a Lean, Mean GTM Machine for B2B Startups
I do a ton of meetings with B2B founders - most have a strong product management, marketing, sales or subject matter expertise - some even have a strong background in marketing at scale. But most have no idea how to standup a V1 Go-To-Market (GTM) strategy. And it's...
Founder’s Bookshelf
