Millennial Marketing

MFE Magazine Article on Millennial Marketing

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I just published a piece about the importance of having a conversation with Millenials, rather than directing traditional “top down” advertising at them. The article includes 10 ideas that can help you connect with them on their terms. Read the complete post here.

ABODO Apartment Search

Joining ABODO

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It’s been more than a dozen years since I left Rent.com. Needless to say, I didn’t expect to jump back in to the multifamily space. But after working pretty closely as an advisor with the team at ABODO, I’m excited to be joining their team as the VP, Marketing. The company is still quite early [...]

CrowdStreet

Launching CrowdStreet

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After a almost a year of product development, marketing and customer development, I’m excited to be launching CrowdStreet, a commercial real estate crowdfunding platform. The $254 billion commercial real estate financing market is ripe for disruption. CrowdStreet is a fundraising platform connecting accredited investors with high-quality, professionally-managed real estate investments. Investors get direct access to [...]

Facebook Adds Business Listings

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One aspect of Facebook‘s new platform includes the ability to create a business listing. Categories include Local and Brand/Product. Here’s a screen capture… The link, which reads “Create a Page for My Business” can be found on the bottom of a some but not all pages. Here’s a screen shot:

Search Engine Optimization: Marketing and Technology

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This is a tale of two cities — no make that universes. In one universe, you have traditional marketers, whose purpose in life it is to create content shaped to a customer’s needs and behaviors. In the other universe, you have programmers, whose existence is dedicated to building efficient, flexible and reliable platforms for delivering [...]