Sponsoring Cascadia Ruby Conf

Cascadia Ruby is shaping up to be another great community gathering for the Pacific Northwest. Aquo is proud to be a Cascadia company and we're proud to be sponsoring the event. Check out the awesome lineup of speakers and then go register. And a huge thanks to Ben...

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CiviData Launches

A well-deserved congratulations to the team at CiviData on the Beta launch of their new local government data aggregation and comparison tool. After several months of iteration, the product is being launched to invitees only. If you are an employee of a local or state...

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Huge Thanks

Well, Ruby on Ales came and went. Based on the feedback I received from attendees and speakers, everyone had a pretty good time. I'm pretty amazed that the whole thing came off without a hitch... whew! We are planning a repeat performance next year. And, we are...

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Congratulations, Piotr!

Piotr Solnica, one of our team members, has just been added to the DataMapper Core Team.  Dan Kubb, the team lead, wrote: "Piotr has been involved in DataMapper for several years now, and has been doing some amazing work on the DataMapper Property API, heading up our...

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Rubyists for Japan

Following the massive earthquake off the North East coast of Japan, hundreds of thousands are without shelter, power, food or water. Japan is the birthplace of Ruby. Matz and the Ruby core team have made our lives better. It's now our turn to help. Rubyists for Japan...

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Ruby on Ales!

Matt and I have been talking about doing a software conference here in Bend for quite some time. After all, there's a lot of people that have never heard of Bend, Oregon, not to mention the exceptional technical talent that this community has attracted. So while we...

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Sponsoring RubyConf 2010

We're pretty stoked to be sponsoring RubyConf 2010. This is our first sponsorship and it kinda feels like we're all grown up... nah!  But seriously, Matz's keynote should be fun and overall this should be a great event. Matt and Mike will be there. So if you're gonna...

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RailsConf 2010 : Must See Videos

RailsConf was great this year. Got to meet a bunch of new people that I hope to keep in touch with. After a crazy flight back to the west coast - 15 hours of flying, circling, diverting, waiting, unloading, loading, sitting, waiting for a pilot from Baltimore to...

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The AI-Native Startup Operating System

How I rolled out Claude across a startup without fragmenting the company — personal accounts for execution, a governed layer around them, and a Chief-of-Staff agent for every leader. Most companies are adopting AI exactly backwards. They buy seats, tell everyone to...

GTM: Write Loops, Not Prompts

The most leveraged AI users stopped prompting. For founders, the loop that matters most isn’t pointed at your content — it’s pointed at who values what.

The Persona-Value Matrix: How I Build GTM Strategies That Actually Scale

Most B2B founders I work with are smart, technical, and deeply knowledgeable about their space. But when it comes to standing up a V1 go-to-market strategy, they're starting with a blank canvas and no north star. Time is against them. Budget is against them. And every...

Early-Stage Go-To-Market& Scale: Unsolicited Advice for Startup Founders (Google Slides)

Intro: GTM as a Learning Engine Most early-stage teams treat go-to-market as a static launch plan instead of what it really is: an iterative learning engine to achieve product–market fit and then scale. GTM is the process by which you repeatedly test, measure, and...

How to Derisk a Startup Moonshot: Building a Killer Product One Step at a Time

Startups often dream of building "moonshot" products – solutions so innovative and impactful they revolutionize an industry and solve massive customer problems. The challenge, however, lies in bridging the gap between this ambitious vision and the practical reality of...

The Persona-Value Matrix: Crafting a Lean, Mean GTM Machine for B2B Startups

I do a ton of meetings with B2B founders - most have a strong product management, marketing, sales or subject matter expertise - some even have a strong background in marketing at scale. But most have no idea how to standup a V1 Go-To-Market (GTM) strategy. And it's...

Beyond Assumptions: Why Customer Discovery is Non-Negotiable for B2B Tech Founders

As a serial B2B tech founder, I can tell you that customer discovery is absolutely essential. It's the foundation upon which successful products, effective marketing, efficient sales, and ultimately, satisfied customers are built. Customer discovery is the process of...

MyEdAdvisor

Happy to announce that we just launched a new website for Dayna's new education consultant business, MyEdAdvisor. Dayna has been working with high school and college students for more than 20 years, providing a combination of mental health and educational advisory...

MFE Magazine Article on Millennial Marketing

I just published a piece about the importance of having a conversation with Millenials, rather than directing traditional "top down" advertising at them. The article includes 10 ideas that can help you connect with them on their terms. Read the complete post here.

Joining ABODO

It's been more than a dozen years since I left Rent.com. Needless to say, I didn't expect to jump back in to the multifamily space. But after working pretty closely as an advisor with the team at ABODO, I'm excited to be joining their team as the VP, Marketing. The...