A companion to Early-Stage Go-to-Market & Scale. Most founders using AI for go-to-market are using it as a faster writer. Ad copy, cold emails, a landing page headline in four variations. That works, and it is the smallest possible win. The leverage isn't in the...

Most of the founders I work with are starting their go-to-market from a blank canvas. This year I co-founded a company and found out how much of my own advice I could follow.

How I rolled out Claude across a startup without fragmenting the company — personal accounts for execution, a governed layer around them, and a Chief-of-Staff agent for every leader. Most companies are adopting AI exactly backwards. They buy seats, tell everyone to...

Most B2B founders I work with are smart, technical, and deeply knowledgeable about their space. But when it comes to standing up a V1 go-to-market strategy, they're starting with a blank canvas and no north star. Time is against them. Budget is against them. And every...

Intro: GTM as a Learning Engine Most early-stage teams treat go-to-market as a static launch plan instead of what it really is: an iterative learning engine to achieve product–market fit and then scale. GTM is the process by which you repeatedly test, measure, and...

Startups often dream of building "moonshot" products – solutions so innovative and impactful they revolutionize an industry and solve massive customer problems. The challenge, however, lies in bridging the gap between this ambitious vision and the practical reality of...

I wrote for Techstars about building Aiko in nine weeks without funding. The real lesson is what stays scarce once building gets cheap.

The most leveraged AI users stopped prompting. For founders, the loop that matters most isn’t pointed at your content — it’s pointed at who values what.

As a serial B2B tech founder, I can tell you that customer discovery is absolutely essential. It's the foundation upon which successful products, effective marketing, efficient sales, and ultimately, satisfied customers are built. Customer discovery is the process of...

I do a ton of meetings with B2B founders - most have a strong product management, marketing, sales or subject matter expertise - some even have a strong background in marketing at scale. But most have no idea how to standup a V1 Go-To-Market (GTM) strategy. And it's...